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Survey Monkey vs Review Tui

In the world of customer feedback, there are many platforms available for managing it. One of the market leaders is Survey Monkey which is popular with businesses around the world. To help you choose a platform for your customer feedback, we delve into the main features of Survey Monkey in this blog and explain how it differs from Review Tui.

And while it would be easy to write this blog to hype up Review Tui, our intention with this article is to be objective, honest and upfront. We know that the businesses best suited to Review Tui won’t necessarily be suited to Survey Monkey and vice versa. For us, it’s better to guide businesses to the best platform for them to build trust in our information and advice. That way, our customers will know that Review Tui is a good fit for them. 

So let's take a closer look. How do the platforms differ, and who should use each one?

What is Survey Monkey?

Used primarily for market research, Survey Monkey is a popular platform for generating and organising online surveys. With 20 million questions answered every day, Survey Monkey is a leading platform around the world. Understanding consumer behaviour and preferences are crucial for businesses to tailor their products and services accordingly. That’s why having surveys that are appealing, targeted and easy to respond to is an invaluable tool for modern business.  

Survey Monkey helps you to: 

  1. Create surveys, quizzes and polls for any audience.
  2. Collect survey responses via weblink, email, mobile chat, social media and more. 
  3. Analyse survey results to extract useful insights. 
  4. Integrate and export data from surveys to your other business tools.
  5. Implement changes based on your findings.

Market research influences how businesses approach product launches, announcements, product development, branding, marketing campaigns and communication channels. By knowing what your customers are looking for, you can ensure your processes suit them. 

Survey Monkey payment plans 

Survey Monkey offers a few different payment options to users, including a basic free plan. The free plan gives you the ability to create and send surveys but limits how many responses you can access. After a certain number of responses, you won’t be able to view any more and after 60 days, responses that haven’t been viewed will be deleted. If you try to use a certain feature that the free plan doesn’t offer, you’ll see a notification in your account and have the opportunity to upgrade to a more comprehensive plan. 

The paid plans differ depending on how many people will use them and how many surveys and responses are needed. Survey Monkey offers both individual and team plans as well as customisable enterprise plans. Within each of these, you can choose from more standard options or premium options which have fewer limitations. The paid plans give you more powerful features than the free plan such as survey design, data exporting and custom reporting. 

Differences between Survey Monkey and Review Tui

Before you decide to commit to a customer feedback management system, it’s important to know what the differences are between your options. To simplify your decision, here are the main distinctions between what Review Tui and Survey Monkey offer:

Metrics and scoring

Both Review Tui and Survey Monkey offer Customer Satisfaction (CSAT) and Customer Effort Scores (CES) but since Survey Monkey focuses more on market research, this isn’t the main goal of the platform. Review Tui, on the other hand, is designed to focus on these metrics and generate insightful, comprehensive responses. Survey Monkey also offers Net Promoter Scores (NPS) which tend to give vague indications of customer experience without really offering any informative value. 


Survey Monkey offers a wide range of integrations with other tools and platforms including Salesforce, Marketo and Mailchimp. Since Review Tui is a younger platform, for now, it can only integrate with Hubspot. There will be more integrations coming, but if your business requires more integrations right now, Survey Monkey will be a better option. 

Main objective 

The primary focus of Survey Monkey is to aid market research which is a vital part of understanding your customer's needs. It will determine how a business approaches different decisions by giving insights into what a certain demographic prefers. 

On the other hand, Review Tui focuses more on customer feedback. They might seem like the same thing, but in fact, customer feedback and market research serve two different purposes. Market research targets a wide demographic and group of people who are likely to engage with a brand, whereas customer feedback focuses on existing customers who are already engaged. Each of these benefit businesses but should be used at different stages of business decision-making because market research helps to make educated decisions while feedback gives accurate, relevant and precise information after the fact. 

Who are these platforms best suited to? 

Survey Monkey is designed to suit large, multi-level companies and help them decide what to do next. If you are looking for a platform to help you make informed decisions and understand what your prospective customers want, then Survey Monkey is a great option for you. 

Review Tui, however, is designed to suit small to medium-sized businesses wanting to connect with their existing customers. Customer feedback is a powerful tool because it directly targets the people who are already aligned with your brand. The insights you can gather from these people are invaluable when making improvements to your processes because they are relevant, timely and specific. 

If you want to know more about how to understand your customers, you can sign up for tips from Review Tui or download our guide to implementing a customer feedback strategy. You’ll get all the industry tricks for gathering applicable information, analysing the results and extracting valuable insights so that you can optimise your business. 

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