Skip to content

Customer feedback platform features

Gather, measure and manage customer feedback instantly. Ask the questions that matter the most to your business. Cut through the clutter and discover the real service sticking points.

Use the Review Tui customer feedback platform to survey your customers, analyse their responses and share their comments with ease. See our full list of features below.

Sign up

Customer feedback platform
Review Tui  Customer feedback strategy guide email mockup

Customer feedback strategy guide

Develop your very own customer feedback strategy with our free digital guide. From winning over senior management to identifying the moments in the customer's journey for valuable feedback this guide is packed with advice. Learn the framework required to get consistent and insightful customer feedback and how to implement it across your business quickly.

Free guide


Survey your customers

Easy to gather

Ask the questions that matter the most to your business. Cut through the clutter and discover the real service sticking points. Our multi-step survey reduces form fatigue and creates a simple, uncluttered experience for your participants. No more mountains of text and hoops to jump through just plain simple answers to your questions.

Easily add, re-order and edit your surveys in our intuitive drag-and-drop editor. No coding required, no overwhelming options just a professional survey every time.


Customer feedback platform surveys
Customer feedback platform with feedback analysis

Review feedback

Gather customer feedback

One place for all your feedback

Gather feedback across multiple surveys and channels and have them all in one place to analyse and manage. Collect comments and address issues as they arise. Discover common sticking points in a safe, private environment, before customers spread the word online.

Improve your business

Quickly assess commonalities in response on your dashboard and see if the same themes keep appearing. Encourage happy customers to tell their friends and grow your business' profile online whilst gaining the opportunity to turn detractors into promoters.

Hone in on obstructions

When a problem area is identified easily uncover what you can do to fix the issue within your business. Be alerted to new feedback reviews as they arrive and easily filter your reviews by their score to understand what you're getting right, and where you can improve.


Create unique links

Create custom survey links

This provides your business with more detailed tracking and analytics. You’ll be able to pinpoint exactly which methods of gathering feedback are working best for your business.

Tag custom links to staff and locations

Tagging a custom link to an individual member of staff, a store or an area will allow you to better hone in on areas where your business is succeeding, and where it could do better. This is vital so you can offer additional training and support to those who need it while increasing your business' overall customer experience.

UTM parameter syncing

Campaigns utilise a UTM framework so even if you forget to add the specific placement data to a Campaign, Review Tui can still track it. If the platform you’re sharing the link through uses UTM parameters then Review Tui will automatically pull this data through and place it in the relevant segment of the Campaign keys.

Discover campaigns

Customer feedback platforms with QR code links

Why you shouldn't fear customer feedback

It's common for businesses to avoid asking for feedback because they're worried about the worst-case scenario. What if everyone is unhappy and you hear horrible things? Well, what if everyone is unhappy and they don't tell you why? Will you be able to fix it?

In this article, we explore the reasons why feedback, especially negative comments, can actually save your business.

Customer feedback platform that integrates with HubSpot

HubSpot integration

Connect to your CRM

Feedback shared to HubSpot

Customer feedback platforms are better connected. Link HubSpot with Review Tui so your reviews are also logged into HubSpot. Send customer feedback directly to HubSpot, instantly. Use HubSpot to trigger actions based on star ratings or notify key account managers of new feedback as soon as it's received.

Timeline events on contact records

The integration creates a timeline event in HubSpot for every contact who gives your business a review using Review Tui. This means the review will always sit in the contact’s history and can be used as a trigger for several helpful automation.

Custom fields in HubSpot created by Review Tui

The review URL and the star rating can be used for automation such as follow-up tasks, workflows attached to automated emails, and more ensuring no customer slips through the cracks.

Discover our HubSpot integration


Boost your marketing

Design and share

Our simple design tool enables you to take the feedback you've received and convert it into easy to share images perfect for social media or marketing activities.

Ready-made marketing

Use your existing happy customers to grow your business all within the one, easy to use platform. Turn reviews into testimonials for your website and build trust with web visitors.

Consents built-in

Worried about using someone's feedback in your marketing? Our built-in consents tool only enables you to share what you have permission to use.


Customer feedback platform that boosts marketing