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Hotjar vs Review Tui

Among the many customer feedback platforms available today, Hotjar is one of the most popular. That’s why, in this article, we’re going to explore some of the key features of Hotjar and compare it to Review Tui to help you decide which software is best for your business.

This article will be objective, honest and transparent because we know it’s important for customers to find the best solution for them. To ensure we serve our customers well, we want to make sure you know if Review Tui is right for you and if not, we can guide you to another option. 

In this case, let’s dig into the ins and outs of Hotjar. 

What is Hotjar?

Hotjar is an intuitive, visual tool that helps users discover, consolidate, and communicate customer feedback and data. Using surveys, recordings and heatmaps, Hotjar is especially good at providing relevant and specific information to understand how customers use your website. 

Hotjar recordings

Hotjar offers a unique feature which is referred to as recordings. Essentially, this means that every time a user views your website, Hotjar can record how they move throughout it so that you can reliably map the user’s experience (UX). These playbacks allow you to check if things work as expected and find what is causing users to rage-click or exit your site. 

Hotjar heatmaps

Heatmaps are an innovative way to track User Experience on your website because they visually indicate where users click, move, and scroll. By highlighting which parts of a website are most interacted with, heatmaps help you to figure out the best design and layout to suit your users. That includes knowing which elements your customers are drawn to and the elements they tend to ignore, as well as seeing how their behaviour changes on different devices. 

Differences between Hotjar and Review Tui

Before you decide which customer feedback platform to use, it’s helpful to know what they each do differently. While they share a lot of similarities, here are the key distinctions that could influence your decision:


As we’ve mentioned, Hotjar focuses on heatmaps and recordings to track User Experience (UX) while Review Tui focuses on Customer Satisfaction (CSAT) surveys and Customer Effort Scores (CES). If you’re more concerned with understanding user behaviour and how your website is performing, Hotjar is likely your best option. Alternatively, Review Tui is better suited to brands wanting to form direct connections with their customers and establish personalised feedback channels.  


One stand-out feature of Hotjar is how globally accessible it is. Since Hotjar is used across more than 180 countries, some subscriptions allow you to collect feedback in a wide range of languages. By requesting feedback in your user’s native tongue, you’re more likely to receive meaningful and articulate responses. It is worth noting that the 40 or more languages available with Hotjar are not only accessible through some of the paid plans, and not on the free version. 

On the other hand, Review Tui is primarily designed for small to medium businesses and is currently only offering surveys in English. So if your business is operating across borders and needs to suit a wide range of languages, Hotjar would be a better match. 


The Hotjar platform currently integrates with 60 apps, including Slack, Zapier, and Shopify, while the Review Tui platform only integrates with Hubspot. There will be more integrations coming soon, but until then, you can send out surveys using campaign links. For businesses that don't use Hubspot and need full integration, Hotjar may be a more suitable choice. You can see the full list of Hotjar integrations here to see if it will work with your existing CRM. 

Is Hotjar right for you?

Hotjar is designed for a few key groups, namely web developers and product designers. That’s because it helps them to see how people experience a website, what resonates with them, what works and what doesn’t, and what their user’s behaviour is like. Hotjar helps to streamline the process and gives insight into the user experience. 

On the other hand, for businesses needing feedback for more than just their website, Review Tui will be a better choice. Hotjar specialises in website feedback and heatmaps while Review Tui is designed to customise feedback to suit your needs. For example, you might need to gather feedback about a product launch on one day and your customer service on the next. With Review Tui, customisation is easy. 

So if you want to create an effective and meaningful feedback strategy on an easy-to-use platform, Review Tui is a great solution. You can get more tips and tricks by signing up for our updates or downloading our guide to implementing a customer feedback strategy. 

Download our free customer feedback strategy guide