List of customer feedback platforms
Gathering, recording, and managing customer feedback is good for the growth of any business. If you’re on the hunt for a customer feedback platform then you’ve come to the right place as we’ve collated a long list of all your options. But before we begin let’s look at some key features you should ensure they include before you sign on the dotted line.
This list of inclusions is not exhaustive but is a very good starting point so keep it handy as you weigh up the pros and cons of the various options out there.
What your customer feedback platform should include:
Each customer feedback platform comes with different tools and widgets, and while it’s easy to be distracted by the shiny elements there are some core things you’ll need. Some things a good customer feedback platform should include will be:
Easy online survey creation
You’re going to be gathering customer feedback through a series of questions posed to the respondent. If you’re not particularly tech-savvy (or even if you are) you’re going to want this process to be quick and easy. Clunky editors make it harder for you to see what the respondent will see, that’s why we recommend using a What You See Is What You Get (WYSIWYG) survey builder to make this easier.
Gather customer feedback
Each completed survey needs to store and present the feedback in an easy-to-digest format that’s cloud-based and updated in real-time. Customer feedback is at its best when it can get into the hands of the people that can use the data, as quickly as possible.
Real-time customer feedback alerts
The last thing you want is for customer feedback to sit in a lost corner of the internet unnoticed by those that need to see it. Real-time alerts, whether by email or text, enable the customer service team to assess and act upon the feedback as soon as it’s received. Ensure your customer feedback platform has some form of an instant alert system.
We believe that paying for seats is a barrier to making customer feedback an integral part of your business. Check out the customer feedback platform you’re interested in and see if you’re going to be paying a small fortune to make the platform itself accessible to all.
Integrates with your CRM
Customer feedback platforms shouldn’t be their own CRM. Why? Because having key customer information is business-critical and therefore needs to integrate with core business assets. Whatever your business’s core CRM is, ensure that your customer feedback software shares that data seamlessly to empower your business to use it to grow.
Customer feedback platform limits
Does your chosen customer feedback platform limit responses? If so you need to assess whether your business should be restricted in the amount of feedback it receives. More is better and having a barrier to the acquisition of more feedback might hinder your business’s growth.
Now that we’ve shared some of the key things you should look for in your customer feedback platform, let’s share with you an extensive list of options available to people just like you!
73 customer feedback platforms available today:
- Review Tui
- Survey Monkey
- Customer Thermometer
What’s the best customer feedback platform?
The answer to this lies in your individual requirements. For example, do you want to be able to send emails from your customer feedback platform? If that’s the case, half of this list might not be suitable for you. If you need the customer feedback platform to send responses to the HubSpot CRM then, again, many of these will not be ideal.
To find the best customer feedback platform for your business, we recommend listing the top 5 non-negotiable features you will need. It’s easy to be drawn in by half a dozen ‘nice to haves’ to then find that you are missing a key feature. Here are 10 questions you can ask yourself to get you started:
- Do you need to send surveys to people from this platform, or can you use your existing email/text/SMS marketing tool?
- Do you need sentiment analysis or is the volume of responses low enough for you to manually assess the sentiment?
- Do you need a particular scoring system (like CSAT or NPS) or is the average rating adequate?
- Which platforms do you absolutely need your customer feedback platform to integrate with?
- How many people in your business need to access customer feedback in real-time or on an ad hoc basis?
- Do you need things like a custom trackable link or QR code generator?
- Do you need natural language processing (NLP) and word clouds to better enable your business to grow and adapt?
- What is your business trying to achieve with your customer feedback strategy and what is the key indicator of success?
- Do you want the customer feedback platform to also drive reviews on public platforms like Google?
- Do you want to be able to share customer feedback on social media and other marketing channels?
Only by objectively analysing your requirements can you effectively assess whether a platform meets your needs. If you are open-minded and looking for a new customer feedback platform then Review Tui might be the perfect solution. Launching later this year we’re taking submissions for preview testers and will be inviting people from our database to take part. Register your interest by clicking the button below.